3 Reasons Why You Should Ditch Your Free Cold Calling Scripts
When we are cold calling whether it is for insurance selling or any other type of sales we have to learn that free cold calling scripts interrupt the natural conversation of the calls. The traditional sales tactics teach you that you say as much as you can before allowing the prospect to respond. Because many times they hang up or reject you if you have hesitations or pauses before completing the pitch.
Here are three reasons why this technique should be avoided:
1. Free cold calling scripts sound unnatural: No matter how much you practice it this technique is pre-planned. When you are having a conversation with a friend or colleague you don't plan them. Even if you plan one or two most are uttered naturally. When you use a free cold calling script the prospect can see right through you.
2. Free cold calling scripts add sales pressure to your call: Sales pressure can not be avoided totally but you should be striving to get rid of as much as possible when you call. Sales pressure makes the prospect uncomfortable and as you know it is difficult to have a conversation when you aren't comfortable with the situation. Too much sales pressure can lose your prospect.
3. Free cold calling Scripts cause you to lose your self: The biggest thing about free cold calling scripts in insurance selling or any other form of sales is that you have to be someone else. Every time you pick up the phone you must be cheery and over enthusiastic which as we know is not always the way we feel and the prospect can sense this as well.
Changing your current program in cold calling is not my intention. My intension to show you how what you maybe doing now could be getting you negative responses and why. It is up to you to change on your own. Learning to show your prospects genuine concern in cold calling will get you more positive responses. Showing them you are not after their pocket book will show them that not all salesmen have an agenda.
Being yourself in Cold calling is freeing and adds less stress to you and your prospect. This will help you get to the truth. It will help the prospect feel like they can tell you the truth up front?instead of saying what they think you want to hear so you can get off the phone. So next time you are on a cold call be honest with them, set your goals to simply have a positive two-way conversation and you will not be disappointed no matter how it turns out.
Ari Galper, founder of Unlock The Cold Calling Game makes cold calling painless and simple. Learn his cold calling secrets that even the sales gurus don't know. Listen to a free cold calling audio seminar, visit http://www.UnlockTheGame.com
Article Source: ArticlesBase.com
